Build a tailored e-commerce platform that connects your products, customers and business processes and turns digital sales into sustainable growth.
Overview
Build an B2B e-commerce platform around your business.
Standard e-commerce solutions can work well at the beginning. But as products, customers and business processes become more complex, fixed platforms can start to limit what your business can do.
At bbv, we design and develop e-commerce platforms around your specific business needs. We look at your customers, sales processes, existing systems and growth goals to create a solution that delivers measurable business value.
From product catalogues and customer-specific purchasing journeys to ERP, CRM, PIM and payment integrations, we connect your commerce platform with the systems that run your business.
Whether you are launching a new digital sales channel, replacing an existing shop or building a complex B2B commerce platform, we support you from concept and architecture to development, integration and ongoing improvement.
Your benefits
Connected commerce. Better experiences.
- Create seamless buying experiences by connecting products, customers, orders and business processes in one digital ecosystem.
- Automate commerce workflows and system integrations to reduce manual effort and improve operational efficiency.
- Build on a flexible, scalable foundation that can evolve with new customers, markets, channels and business models.
Built for your business
Build your e-commerce platform around your business, not the other way around.
Connected systems
Integrate your store with your tech stack to automate data flow across your business.
Better customer experience
Streamline product discovery, ordering, and account management.
More efficient processes
Automate ordering and workflows to reduce manual tasks and improve sales efficiency.
Room to grow
Build a scalable platform to expand your products, customers, and digital services.
Faster time-to-market
Build iteratively to deliver value quickly and refine with real feedback.
Our services
From commerce strategy to daily operation.
- E-commerce strategy, solution architecture and platform development tailored to your business model and customer journeys.
- Integration with ERP, CRM, PIM, payment and other systems to connect commerce with your core business processes.
- Platform modernization, automation and continuous development to keep your digital commerce solution reliable and evolving.

E-commerce consulting
We align your users, processes, and goals into a clear commerce roadmap.
E-commerce platform development
Build a custom commerce platform for your business.
B2B e-commerce solutions
Streamline custom B2B catalogs, pricing, and purchasing.
UX & customer experience
Design seamless buying journeys so customers can find, order, and manage easily.
ERP, CRM & PIM integration
Unify product, customer, inventory, and order data across systems.
Product catalogue & search
Boost conversions by simplifying catalogue navigation and search.
Order & process automation
Digitize ordering to cut manual work and improve efficiency.
Modernization & migration
Modernize commerce without disrupting core data, integrations, or operations.
Ongoing development
Keep your platform secure, reliable, and continuously evolving.
FAQ
Got questions? We've got answers.
What is an e-commerce platform?
An e-commerce platform is the digital foundation for presenting products or services, managing customer journeys and orders, and connecting the systems and processes required to operate digital sales.
What is the difference between a standard shop and a custom e-commerce platform?
A standard shop provides predefined commerce functionality and can be a good fit for straightforward requirements. A custom platform is designed around your specific products, customer journeys, integrations and business processes. It becomes particularly useful when standard functionality starts to limit how your business operates or grows.
Can bbv build B2B e-commerce platforms?
Yes. We can build B2B commerce solutions for customer-specific catalogues, pricing, account structures, approvals, purchasing workflows and integrations with the systems that support your sales process.
Can the platform connect with our ERP, CRM or PIM?
Yes. Integration with ERP, CRM, PIM, payment, inventory and other systems is a core part of the platform architecture so commerce data can flow through your existing business processes.
Can you replace our existing e-commerce platform?
Yes. We can plan and implement a staged modernization or migration, including data, integrations and operational cutover, to reduce disruption while moving away from the existing platform.
How do you measure whether an e-commerce platform is successful?
Success measures depend on the business goals and can include conversion, order efficiency, customer experience, operational effort, platform reliability, release speed and the ability to support new products, channels or markets.
Can the platform grow with our business?
Yes. We design the architecture, integrations and delivery approach so the platform can evolve as product ranges, customer groups, transaction volumes, channels and business models change.
Do you provide support after launch?
Yes. We can continue with platform operations, maintenance, security updates, performance improvements, new integrations and ongoing product development after launch.
Discuss with us

