User experience
Your users determine success
The days when technical features were the only factor determining the success or failure of software are long gone. The User Experience (UX) is a critical aspect of whether an application makes the break-through. Software should be perceived as being intuitive, ergonomic and attractive and allow efficient and effective use. On the other hand, software today also has to encourage positive emotions so that it is used more frequently and more intensively.
By viewing the user holistically, our UX experts ensure that the software developed generates a real sense of excitement.
Exceptional user experience counts
Software that is fully in line with the UX approach offers critical strategic advantages. Depending on the potential use of your application, the positive user experience can provide for enhanced customer retention, for example, as well as more productive employees or lower costs for support and training and therefore direct economic benefits.
A convincing user experience also pays off indirectly: It can help your company to stand out on the market and increase trust in your brand. It is even more important that the user experience is tailored as precisely as possible to your company, products and services. Our UX specialists know what matters.
We place our users centre stage
Whether new development or optimisation of existing software – we accompany your project from the initial idea to the finished product and integrate the UX approach from the outset. Our experts operate according to the principle of user centered design. They focus uncompromisingly on the individual user and their specific needs and incorporate the user accordingly.
We identify needs, expectations and also the context of use as part of requirement analyses, interviews or focus groups. Through rapid prototyping combined with reviews and usability tests, vulnerabilities and inconsistencies are already uncovered in early project phases. This ensures a streamlined development process and creates applications that offer a real added value for users and therefore also for their companies.
