The market for medical technology companies is facing radical change: Consolidations and the growing number of purchasing alliances are increasing pressure on existing business models. In addition, growth and profitability are becoming increasingly difficult to achieve owing to stricter regulations such as MDR and cost pressure in healthcare.

New opportunities with new technologies

New technologies offer many opportunities in this respect. They are already used to drive operational efficiency or smart networking in the Internet of Medical Things, and yet they can do even more. Through big data analyses, they can help to improve use and utilisation of devices and enable more precise diagnosis of illnesses. Additional optimisation potential can be leveraged in service through the use of Augmented Reality. These are just two of many examples of how digitalisation allows innovations to flourish so that companies are solidly positioned for growth in the future too.